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How to Combine Direct Sales and Online Ad Networks

Three words: Double Click for Publishers. You might of heard of Google Ad Manager, DoubleClick for Publisher's previous name. Google has recently redesigned their ad serving technology by synergizing Google Ad Manager and DoubleClick for Publishers to mak... Read >

Google AdSense isn't the only answer...

Google AdSense is the most widely used ad platforms in the world and for good reason too. All you have to do is slap some ad tags on your page and you're good! The Google AdSense user interface is easy to use and of course, the Google brand is the most we... Read >

Why a Customer Usage Model is Important to You

A customer usage model comprises of three important buying processes. You do not truly know your customer till you know each step of their customer usage model like the back of your hand: 1. How your customers search for your product If you're a tow... Read >